digital marketing for real estate

Why Real Estate Agents Get a Boost with Email Marketing

Real estate professionals understand the importance of building networks. On the digital front, savvy agents spend tons of time and energy creating great websites, curating beautiful Pinterest pages, and cultivating an impressive number of Twitter followers. But many in the industry don’t realize that an email newsletter is also a crucial component of staying connected with a client base. In this article, we’ll first look at WHY email marketing is so important for real estate agents in particular.

Tags and tagging help with SEO

SEO for SMBs: Making Sense of Tags

The term “tag” may be one of the most common in the SEO lexicon, but its meaning is far from homogenous. While most tags are basically HTML code attributes that describe webpage content, it can be hard to distinguish between meta tags, title tags, header tags and others. And then there’s the practice of “tagging” your posts, which is something else altogether. To cut through the confusion, we’ve defined the most common types of tags and provided a brief explanation of each one’s function.

email campaign analysis

How to Get the Most Out of Email Marketing, Part 4: Understanding Analytics

Your adventure in email marketing is almost at its end. You’ve spent hours designing your email, composing exciting text and compiling your mailing list. You hit the send button and then wait for the revenue to pour in. But how can a small-business owner tell if any of this is working? How can you differentiate sales that come in via your e-newsletter from other sources? To answer these questions, we’ll turn our focus to email marketing analytics. In this article, we’ll define some key terms and discuss how analytics data can inform your marketing strategy.

Google AdWords requires an understanding of certain Google AdWords terms.

Lucky 13 (+1 bonus): The Google Search Network Terms You Should Know

You’ve considered the pros and cons of using Google AdWords for your small- or medium-sized business (AdWords is a great way to get high-quality leads; AdWords is a great way to accidentally spend a lot of money). If the pros outweigh the cons, you’re ready to dive into the “how” of advertising on Google. As you start exploring the Google AdWords platform, you’ll need to know the language. Below are the 13 (plus one) Google Search Network terms you should understand before you start creating ads.