tools for starting a business blog

Starting a Business Blog? Here are 10 Tips to Help You Succeed

So, you’ve decided to start a business blog…kudos to you! In today’s content-driven digital landscape, blogging is one of the best strategies for driving organic traffic to your business website (and that’s just one of the many benefits a business blog can bring). However, blogging isn’t easy—that is, if you want to do it right. You don’t have to search far to find examples of how not to write a business blog.

SEO: Sometimes you have to wait for it.

When will I see SEO results (and why does it take so long?)

Last week, a new SEO client came to me with a familiar question: When will my page start showing on Google? This client had just spent months building a beautiful new website; understandably, she wants that website to be found. As a small-business owner, she knows that showing on the first page of Google is more than a nice perk—it’s vital to her company’s success. Luckily, I’m confident we can help her.

New Year! New You!

Grow Your Business , Not Your Waistline

Don’t worry, I’m not endorsing a new diet or exercise regimen. But this January, the glut of messages promoting strategies for weight loss speaks to our society’s obsession with image. However you feel about this obsession, as a business owner, you need to pay attention—image matters. Over the past few months, I’ve written often about the importance of your online appearance. The message today is a little more specific and a lot more blunt:

Shop local for the holiday season

Prove Your Local Credibility to Real People and the Bots

In this article, we discuss why it is essential for local service businesses to engage Local SEO best practices. Local companies without a brick-and-mortar location rely on Google to be found; and the Google bots rely on certain indicators of local credibiility. Without those indicators, your small business might be literally off-the-map.

How Customer Reviews Can Impact Your Business (And What You Can Do About It)

As a business owner, if you’re not concerned about online reviews, it’s time to reassess your priorities. With more and more consumers using the web to find local businesses and service providers, reviews can make or break a company. Not only do reviews greatly influence consumers’ choices, businesses with better reviews tend to perform better in search, which gives the highest rated companies a major advantage in the local marketplace.

Why Your Business Isn’t Showing a Google Knowledge Panel (And What to Do About It)

When one performs a Google search for a local business, the results will often display an information box on the right side of the screen. This box is known as the Knowledge Panel, a Google-generated summary of a business that lists basic info like location, hours and reviews. Because of the quick, useful information it provides (as well as the legitimacy it lends to a brand or service provider), the Knowledge Panel is a desired feature for any business.

why isn't my post showing up in google serps

“Why Isn’t My Post Showing Up on Google?”

Have you ever experienced this? After hours of writing, rewriting and refining, you’ve finally completed your marketing masterpiece—the blog post that will generate a viral storm whose force will propel your brand to the forefront of the market. You hit “Post” and wait for the clicks to come raining in…

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