There are a lot of intriguing things about Rob Watson, CEO of Webidextrous.com. He’s a strident defender of WordPress page builders—you should hear him out. He could contemplate superheroes for hours—but how could anyone choose between Captain America with his strong moral center and Iron Man with his awesome tech?
Agile methods of project management are increasingly popular in digital marketing—and for good reason. Agile allows for a collaborative loop of testing and feedback that's highly effective at pushing projects forward.
Remember when the Internet was going to be the place that finally brought people together to share knowledge? A great equalizer, where everyone could come to learn, regardless of their physical location?
Instead, we have a great place to argue politics with your old high school friends. What happened?
Agile marketing tactics let you market faster — that means iterate and test faster, respond faster, and create a reliable understanding of your customers faster. In this post we’re going to talk about five areas that you can transform with agile marketing automation.
Before we jump in, though, let’s make sure we’re clear on what we mean by “agile marketing,” “marketing automation,” and “martech stack.”
Some of civilization’s greatest inventions and most enduring achievements have resulted from strategic partnerships and business relationships. The Roman Empire. The Beatles. The Allied Forces of World War II. Peanut butter and jelly. You get the picture. In web development as in life, a happy and healthy partnership between client and agency lies at the heart of every great website and mobile platform.
Hello friends! Brian Richards here, creator of WPSessions. I recently had the pleasure of hosting WordSesh EMEA (Europe, Middle East, and Africa) and I would like to take a few moments today to share with you some of the things I personally learned from each presenter this year.
Team spirit. Crushed garlic. Burnt rubber.
These are just some of the smells that inspire Brian Thompson, Director of Web Engineering at Mindgrub. Brian wears an astonishing number of hats: He’s an innovative web developer, a “recreational caterer,” and he’s working on his dream project: a design-your-own, mixed-reality driving experience complete with olfactory inputs.
Today I’m excited to announce that Pantheon enforces HTTPS by default. For quite some time, HTTPS has been included for all Pantheon sites, but you’d need to do some extra work to make sure your site isn’t accessible over insecure HTTP. That’s changed as of today, thanks in part to the magic of Pantheon’s upstream model. Now it’s easier than ever to implement best practices, make your site and your visitors more secure, and to boost SEO.
I once worked on a website redesign project with an extremely tight beginning-to-end deadline and no room for error. Alignment across the production teams and executives was essential. However, a key stakeholder unexpectedly became a project blocker, wanting us to reprioritize information we’d deemed of secondary importance. His desire for a new focus would require a timeline-derailing change of scope, putting the entire project at risk. This new focus on a different persona would require new copy and new designs, rendering its impact unpredictable.
As we all know, the WordPress Block Editor is code named “Gutenberg” to honor one of the heroes of the modern world: “Short Circuit” and “Three Men and a Baby” star Steve Guttenberg.
Just kidding. It’s named for Johannes Gutenberg, the inventor of the mechanical printing press.
The name fits: Just as Johannes’ invention helped democratize the written word, making knowledge more accessible, WordPress is helping democratize content on the web.
No longer worry about keeping configuration correct on different environments. WebOps teams can automate configuration management with the WP-CFM Pantheon integration.
My colleague Steve Persch recently wrote an article talking about why we think WebOps is the term our industry should be moving towards. If you haven’t read it yet, take a moment to do so. I’ll wait. :)
Can you speak geek?
If you’re not sure, let me help: You’re reading a blog run by some of the geekiest WordPress and Drupal developers you’ll ever meet. You probably speak the language.
But not everyone can talk the talk. There are plenty of people who could rock programming and developing, but the language barrier makes learning intimidating.
It takes a lot of work to get to the point of launching your website and the big myth is it ends at launch. The truth is that a post-launch WebOps strategy is just as important as anything you do during the website build process.
The Myth: “If You Build It…”
The truth is, they won’t come. There are a lot of things you need to do to your website to get traffic to your site and this post is diving into all of it. So hold on tight because this list is a long one.
Making products and services accessible to customers with physical and cognitive impairments and disabilities applies to more than physical spaces and brick and mortar businesses. Website owners also have a responsibility to make online spaces and platforms accessible to a diverse user base, and the Americans with Disabilities Act has established guidelines to make sure that websites and online businesses are compliant.
Who is training the next generation of coders and web developers?
Some kids are learning to code in school. That’s great. But it’s not a part of the core curriculum yet. Kids need to know coding and developing, but more than that, they need to enjoy doing both. They need to see how these skills are relevant to their lives, right now and in the future.
Congratulations! You've been hired as your company's new website operations manager. But you might be wondering, "What exactly is my role?"
As a website operations manager, you're responsible for your company's websites and WebOps. Your role also serves as the point person for any website-focused projects, and you will manage the task queue for your team.
