In January 2017, Jim Gerber approached Nu-Designs Digital about running a Google AdWords campaign for his inflatables rental company, Jubilee Jumps. We had completed his new website the previous fall, and now he was ready for that website to produce more high-quality leads. As this Google AdWords case study demonstrates, our partnership accomplished just that.
When Google AdWords was young (10 years ago), it was a great boon to small businesses. As a new player on the advertising scene, it allowed the little guys to compete against their larger competitors and often win. Unfortunately, in the intervening years, the big guys have used their unlimited resources of time and money to catch up. Large companies with large budgets have forced up the cost of clicks and, ultimately, leads, making an AdWords win much more difficult for small businesses.
Digital marketing is like making a cake. You just need the right ingredients and a little instruction. In this article, I'll go over the most useful digital marketing methods, and demonstrate how, when you mix together just the right amount of effort into each channel, you’ll connect with more consumers who are interested in your products. The results will be delicious!
You’ve considered the pros and cons of using Google AdWords for your small- or medium-sized business (AdWords is a great way to get high-quality leads; AdWords is a great way to accidentally spend a lot of money). If the pros outweigh the cons, you’re ready to dive into the “how” of advertising on Google. As you start exploring the Google AdWords platform, you’ll need to know the language. Below are the 13 (plus one) Google Search Network terms you should understand before you start creating ads.