Will Adwords work for my small cookie business?

Why Google AdWords Works for Small Businesses (Except When it Doesn’t)

When Google AdWords was young (10 years ago), it was a great boon to small businesses. As a new player on the advertising scene, it allowed the little guys to compete against their larger competitors and often win. Unfortunately, in the intervening years, the big guys have used their unlimited resources of time and money to catch up. Large companies with large budgets have forced up the cost of clicks and, ultimately, leads, making an AdWords win much more difficult for small businesses.

Perfecting Your Digital Marketing Recipe, or How to Have Your Cake and Eat It Too

Digital marketing is like making a cake. You just need the right ingredients and a little instruction. In this article, I'll go over the most useful digital marketing methods, and demonstrate how, when you mix together just the right amount of effort into each channel, you’ll connect with more consumers who are interested in your products. The results will be delicious!

Google AdWords requires an understanding of certain Google AdWords terms.

Lucky 13 (+1 bonus): The Google Search Network Terms You Should Know

You’ve considered the pros and cons of using Google AdWords for your small- or medium-sized business (AdWords is a great way to get high-quality leads; AdWords is a great way to accidentally spend a lot of money). If the pros outweigh the cons, you’re ready to dive into the “how” of advertising on Google. As you start exploring the Google AdWords platform, you’ll need to know the language. Below are the 13 (plus one) Google Search Network terms you should understand before you start creating ads.

Wondering how much Google AdWords costs

How Much Does it Cost to Advertise on Google?

By Jennifer Chan

It’s a question we hear all the time, usually driven by another: “Is Google AdWords worth it for my small business?” Our not-so-secret formula for determining the value of AdWords for small businesses can help you answer that second question. In order to complete the formula, however, you’ll need to have a general idea of how much a qualified lead from Google AdWords will cost you.

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