SEO made simple

SEO for People Who Have Better Things to Do With Their Time

If your primary business isn’t digital, the ins and outs of Search Engine Optimization (SEO) can be confounding. To help, we’ve broken it down to the essentials:

  • What is SEO?
  • How do I optimize my website for search?

Don’t worry if you don’t understand every nuance of SEO. This breakdown will give you enough information to make smart choices and engage a little DIY SEO for your small business.

What is SEO?

SEO is the art of getting your website to appear when a user searches for your business, services or products.

Why Your Business Isn’t Showing a Google Knowledge Panel (And What to Do About It)

When one performs a Google search for a local business, the results will often display an information box on the right side of the screen. This box is known as the Knowledge Panel, a Google-generated summary of a business that lists basic info like location, hours and reviews. Because of the quick, useful information it provides (as well as the legitimacy it lends to a brand or service provider), the Knowledge Panel is a desired feature for any business.


SEO for SMBs: Introduction to Search Engine Optimization

In many ways, digital marketing isn’t that different from other forms of marketing. For instance, they all share the same objective: to increase a business’ visibility to potential customers. The difference with digital marketing is that in addition to paid advertising, there are ways to boost visibility that don’t cost a dime. Most of these fall into the category of search engine optimization, more commonly called “SEO.”

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