Shop local for the holiday season

Prove Your Local Credibility to Real People and the Bots

In this article, we discuss why it is essential for local service businesses to engage Local SEO best practices. Local companies without a brick-and-mortar location rely on Google to be found; and the Google bots rely on certain indicators of local credibiility. Without those indicators, your small business might be literally off-the-map.

Why Your Business Isn’t Showing a Google Knowledge Panel (And What to Do About It)

When one performs a Google search for a local business, the results will often display an information box on the right side of the screen. This box is known as the Knowledge Panel, a Google-generated summary of a business that lists basic info like location, hours and reviews. Because of the quick, useful information it provides (as well as the legitimacy it lends to a brand or service provider), the Knowledge Panel is a desired feature for any business.

seo-basic-tutorial

SEO for SMBs: Introduction to Search Engine Optimization

In many ways, digital marketing isn’t that different from other forms of marketing. For instance, they all share the same objective: to increase a business’ visibility to potential customers. The difference with digital marketing is that in addition to paid advertising, there are ways to boost visibility that don’t cost a dime. Most of these fall into the category of search engine optimization, more commonly called “SEO.”

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