content-creation

SEO for SMBs: Further Advice on Content Creation and Transmission

In our previous SEO for SMBs entry, we emphasized the importance of blogging in an SEO landscape largely dominated by content. While we covered a lot in the piece, there was still plenty left to say, so we’ve published this addendum with further advice on creating and broadcasting content for your business blog.

SEO for SMBs: The Content Dichotomy

There are several good reasons for business owners to blog, but perhaps the biggest is that, more than ever, SEO is dependent on content. With the demise of “black hat” tactics like keyword stuffing and a re-emphasis on user experience, content has become the core means through which SEO strategies can be effectively implemented. That means if you want your business’ website to perform, you need to produce content. And there’s no better way to broadcast that content than through an active blog.

digital marketing for real estate

Why Real Estate Agents Get a Boost with Email Marketing

Real estate professionals understand the importance of building networks. On the digital front, savvy agents spend tons of time and energy creating great websites, curating beautiful Pinterest pages, and cultivating an impressive number of Twitter followers. But many in the industry don’t realize that an email newsletter is also a crucial component of staying connected with a client base. In this article, we’ll first look at WHY email marketing is so important for real estate agents in particular.

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