money vortex

Seven Signs a Digital Marketing Agency is (Probably) Going to Waste Your Money

Despite the importance of digital marketing in today’s marketplace, most small-business owners don’t have the knowledge, time or budget to do it themselves. That’s why a digital marketing agency (DMA) can be an invaluable resource to grow your business and outpace the competition. However, while a quality agency can yield positive results (like lead generation and improved search performance), not all agencies fit that description.

Shop local for the holiday season

Prove Your Local Credibility to Real People and the Bots

In this article, we discuss why it is essential for local service businesses to engage Local SEO best practices. Local companies without a brick-and-mortar location rely on Google to be found; and the Google bots rely on certain indicators of local credibiility. Without those indicators, your small business might be literally off-the-map.

handshake markers of trust

Markers of Trust: Proving Your Business’ Credibility in the Era of Fake Reviews

Any legitimate business owner understands the importance of credibility, but proving it to skeptical consumers can be challenging, especially in today’s internet-driven market. In the following article, we outline some actionable measures for creating “markers of trust” and increasing consumer confidence in your business.

makeover your website, kind of like the women in this 1950s beauty parlor

A Weekend Website Makeover: 20 Quick Ways to Improve Your Site

Below, we offer a few easy steps for the small business owner to improve their SEO and get their website found on search.

If you’re a small-business owner, you’re focused on giving the best service to your clients. That’s a full-time job and then some. While you’re busy meeting your customers’ needs, it can be easy to let some aspects of your business slide…like your website. Has it been years since you last updated your blog? Do most customers still find you through the Yellow Pages or word-of-mouth?

How Customer Reviews Can Impact Your Business (And What You Can Do About It)

As a business owner, if you’re not concerned about online reviews, it’s time to reassess your priorities. With more and more consumers using the web to find local businesses and service providers, reviews can make or break a company. Not only do reviews greatly influence consumers’ choices, businesses with better reviews tend to perform better in search, which gives the highest rated companies a major advantage in the local marketplace.

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