How Customer Reviews Can Impact Your Business (And What You Can Do About It)

As a business owner, if you’re not concerned about online reviews, it’s time to reassess your priorities. With more and more consumers using the web to find local businesses and service providers, reviews can make or break a company. Not only do reviews greatly influence consumers’ choices, businesses with better reviews tend to perform better in search, which gives the highest rated companies a major advantage in the local marketplace.

SEO made simple

SEO for People Who Have Better Things to Do With Their Time

If your primary business isn’t digital, the ins and outs of Search Engine Optimization (SEO) can be confounding. To help, we’ve broken it down to the essentials:

  • What is SEO?
  • How do I optimize my website for search?

Don’t worry if you don’t understand every nuance of SEO. This breakdown will give you enough information to make smart choices and engage a little DIY SEO for your small business.

What is SEO?

SEO is the art of getting your website to appear when a user searches for your business, services or products.

Case study | Google AdWords for Small Business

Jumping to the Next Level With Google AdWords: A Case Study

In January 2017, Jim Gerber approached Nu-Designs Digital about running a Google AdWords campaign for his inflatables rental company, Jubilee Jumps. We had completed his new website the previous fall, and now he was ready for that website to produce more high-quality leads. As this Google AdWords case study demonstrates, our partnership accomplished just that.

Why Your Business Isn’t Showing a Google Knowledge Panel (And What to Do About It)

When one performs a Google search for a local business, the results will often display an information box on the right side of the screen. This box is known as the Knowledge Panel, a Google-generated summary of a business that lists basic info like location, hours and reviews. Because of the quick, useful information it provides (as well as the legitimacy it lends to a brand or service provider), the Knowledge Panel is a desired feature for any business.

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