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Taking Advantage of Google Analytics

As a business owner, you know how important data is. Data allows you to monitor your business’ health, ascertain its strengths and weaknesses, and make informed decisions on where to implement improvements. These days, with the prevalence of e-commerce and digital marketing, keeping track of data is equally as important for your business’ website as it is for its brick-and-mortar location. Fortunately, thanks to Google Analytics, this is easier than ever.

Will Adwords work for my small cookie business?

Why Google AdWords Works for Small Businesses (Except When it Doesn’t)

When Google AdWords was young (10 years ago), it was a great boon to small businesses. As a new player on the advertising scene, it allowed the little guys to compete against their larger competitors and often win. Unfortunately, in the intervening years, the big guys have used their unlimited resources of time and money to catch up. Large companies with large budgets have forced up the cost of clicks and, ultimately, leads, making an AdWords win much more difficult for small businesses.

Perfecting Your Digital Marketing Recipe, or How to Have Your Cake and Eat It Too

Digital marketing is like making a cake. You just need the right ingredients and a little instruction. In this article, I'll go over the most useful digital marketing methods, and demonstrate how, when you mix together just the right amount of effort into each channel, you’ll connect with more consumers who are interested in your products. The results will be delicious!

Small Business Marketing Checklist for the Holidays

A Holiday Checklist for the Other SMBs (And a Mea Culpa)

Don’t do what I did. Last month, I sent an email to our Nu-Designs Digital clients without triple-checking it. As a result, anyone who wanted to learn more about “Essential SEO Tasks for Small Businesses” got shunted to a different article about email marketing. It was an easy mistake to make, but it also would’ve been an easy mistake to catch.

Yoast Encounters: Reflections on WordPress’ Content Analysis Tool

If you use WordPress, you’re likely familiar with Yoast SEO. One of the platform’s most popular plugins, Yoast analyzes content and provides insights on how it can be improved for SEO and readability. However, while it’s a useful tool, using Yoast can be a frustrating experience. If you’re like me, your initial encounters resulted in hours spent tweaking your content to gain the plugin’s approval, often to futile effect. At a certain point, you have to ask yourself, “Is it worth it?” I asked myself that very question, and the answer I found was…well, it’s complicated.

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