makeover your website, kind of like the women in this 1950s beauty parlor

A Weekend Website Makeover: 20 Quick Ways to Improve Your Site

Below, we offer a few easy steps for the small business owner to improve their SEO and get their website found on search.

If you’re a small-business owner, you’re focused on giving the best service to your clients. That’s a full-time job and then some. While you’re busy meeting your customers’ needs, it can be easy to let some aspects of your business slide…like your website. Has it been years since you last updated your blog? Do most customers still find you through the Yellow Pages or word-of-mouth?

How Customer Reviews Can Impact Your Business (And What You Can Do About It)

As a business owner, if you’re not concerned about online reviews, it’s time to reassess your priorities. With more and more consumers using the web to find local businesses and service providers, reviews can make or break a company. Not only do reviews greatly influence consumers’ choices, businesses with better reviews tend to perform better in search, which gives the highest rated companies a major advantage in the local marketplace.

Case study | Google AdWords for Small Business

Jumping to the Next Level With Google AdWords: A Case Study

In January 2017, Jim Gerber approached Nu-Designs Digital about running a Google AdWords campaign for his inflatables rental company, Jubilee Jumps. We had completed his new website the previous fall, and now he was ready for that website to produce more high-quality leads. As this Google AdWords case study demonstrates, our partnership accomplished just that.

Why Your Business Isn’t Showing a Google Knowledge Panel (And What to Do About It)

When one performs a Google search for a local business, the results will often display an information box on the right side of the screen. This box is known as the Knowledge Panel, a Google-generated summary of a business that lists basic info like location, hours and reviews. Because of the quick, useful information it provides (as well as the legitimacy it lends to a brand or service provider), the Knowledge Panel is a desired feature for any business.

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