Not having social media is like operating a coffeeshop in the middle of a forest.

Why You Need Social Media for Your Small Business (Except When You Don’t)

My most popular recent post on my personal Facebook feed asked my friends to recommend a new hair stylist. Everyone had an opinion, chiming in with names, warnings, jokes and glowing promotions. I’m a fairly average Facebook user: I scroll through my feed daily and post one or two times per week. I have around 150 Facebook friends—not exactly Kardashian numbers, but I’ve curated this list to contain only the “friends” who are actually friends, as well as the pages of companies I’m actually interested in.

Google Analytics Home

Taking Advantage of Google Analytics

As a business owner, you know how important data is. Data allows you to monitor your business’ health, ascertain its strengths and weaknesses, and make informed decisions on where to implement improvements. These days, with the prevalence of e-commerce and digital marketing, keeping track of data is equally as important for your business’ website as it is for its brick-and-mortar location. Fortunately, thanks to Google Analytics, this is easier than ever.

Will Adwords work for my small cookie business?

Why Google AdWords Works for Small Businesses (Except When it Doesn’t)

When Google AdWords was young (10 years ago), it was a great boon to small businesses. As a new player on the advertising scene, it allowed the little guys to compete against their larger competitors and often win. Unfortunately, in the intervening years, the big guys have used their unlimited resources of time and money to catch up. Large companies with large budgets have forced up the cost of clicks and, ultimately, leads, making an AdWords win much more difficult for small businesses.

Perfecting Your Digital Marketing Recipe, or How to Have Your Cake and Eat It Too

Digital marketing is like making a cake. You just need the right ingredients and a little instruction. In this article, I'll go over the most useful digital marketing methods, and demonstrate how, when you mix together just the right amount of effort into each channel, you’ll connect with more consumers who are interested in your products. The results will be delicious!