If your primary business isn’t digital, the ins and outs of Search Engine Optimization (SEO) can be confounding. To help, we’ve broken it down to the essentials:
- What is SEO?
- How do I optimize my website for search?
Don’t worry if you don’t understand every nuance of SEO. This breakdown will give you enough information to make smart choices and engage a little DIY SEO for your small business.
What is SEO?
SEO is the art of getting your website to appear when a user searches for your business, services or products.