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How to Turn Website Visitors into Customers

As a small-business owner, you want your company’s website to be appealing, functional and reflective of your brand. But as you make website design choices, it’s important to not lose sight of your ultimate goal: gaining new customers. While there’s no single solution for turning a curious web browser into a client, small-business owners can take proactive steps to increase the likelihood that their website visitors will become leads.

Your Rotary Phone is Not Ringing

Your Rotary Phone is Not Ringing

 

What if your customers came in and saw that your office looked like the photo? A switchboard and items like rotary phones and typewriters are not what people expect to see in 2016.

Much like this example, when people visit your website, they expect to see an up-to-date look and modern features. They also expect it to look nice regardless of how small their screen is.

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