One of life’s great contradictions is that you can have too much of a good thing. It’s something we all experience from time to time—too much dessert, an overplayed song, too many back-to-back reruns of “Cheers.” The point is, more isn’t always better, particularly if it’s more of the same.
In January 2017, Jim Gerber approached Nu-Designs Digital about running a Google AdWords campaign for his inflatables rental company, Jubilee Jumps. We had completed his new website the previous fall, and now he was ready for that website to produce more high-quality leads. As this Google AdWords case study demonstrates, our partnership accomplished just that.
When one performs a Google search for a local business, the results will often display an information box on the right side of the screen. This box is known as the Knowledge Panel, a Google-generated summary of a business that lists basic info like location, hours and reviews. Because of the quick, useful information it provides (as well as the legitimacy it lends to a brand or service provider), the Knowledge Panel is a desired feature for any business.
Just as we get accustomed to things being a certain way, the tech titan flips the script and alters the prevailing paradigm. Fortunately, when Google does so, it’s usually for good, researched-based reasons, and this instance is no exception. So, what’s happening?