How to Manage Interactions on Your Business Blog

No website is an island.

This includes your business blog. The more useful, SEO-optimized content you publish, the more likely the outside world (wide web) will respond. When it does, you’ll want to be prepared—after all, interacting with unfamiliar users can get tricky, especially with all the spammers and trolls out there. In this article, we’ll provide some helpful insights and cover the following questions:

why isn't my post showing up in google serps

“Why Isn’t My Post Showing Up on Google?”

Have you ever experienced this? After hours of writing, rewriting and refining, you’ve finally completed your marketing masterpiece—the blog post that will generate a viral storm whose force will propel your brand to the forefront of the market. You hit “Post” and wait for the clicks to come raining in…

Not having social media is like operating a coffeeshop in the middle of a forest.

Why You Need Social Media for Your Small Business (Except When You Don’t)

My most popular recent post on my personal Facebook feed asked my friends to recommend a new hair stylist. Everyone had an opinion, chiming in with names, warnings, jokes and glowing promotions. I’m a fairly average Facebook user: I scroll through my feed daily and post one or two times per week. I have around 150 Facebook friends—not exactly Kardashian numbers, but I’ve curated this list to contain only the “friends” who are actually friends, as well as the pages of companies I’m actually interested in.

Google Analytics Home

Taking Advantage of Google Analytics

As a business owner, you know how important data is. Data allows you to monitor your business’ health, ascertain its strengths and weaknesses, and make informed decisions on where to implement improvements. These days, with the prevalence of e-commerce and digital marketing, keeping track of data is equally as important for your business’ website as it is for its brick-and-mortar location. Fortunately, thanks to Google Analytics, this is easier than ever.

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