handshake markers of trust

Markers of Trust: Proving Your Business’ Credibility in the Era of Fake Reviews

Any legitimate business owner understands the importance of credibility, but proving it to skeptical consumers can be challenging, especially in today’s internet-driven market. In the following article, we outline some actionable measures for creating “markers of trust” and increasing consumer confidence in your business.

makeover your website, kind of like the women in this 1950s beauty parlor

A Weekend Website Makeover: 20 Quick Ways to Improve Your Site

Below, we offer a few easy steps for the small business owner to improve their SEO and get their website found on search.

If you’re a small-business owner, you’re focused on giving the best service to your clients. That’s a full-time job and then some. While you’re busy meeting your customers’ needs, it can be easy to let some aspects of your business slide…like your website. Has it been years since you last updated your blog? Do most customers still find you through the Yellow Pages or word-of-mouth?

Why Your Business Isn’t Showing a Google Knowledge Panel (And What to Do About It)

When one performs a Google search for a local business, the results will often display an information box on the right side of the screen. This box is known as the Knowledge Panel, a Google-generated summary of a business that lists basic info like location, hours and reviews. Because of the quick, useful information it provides (as well as the legitimacy it lends to a brand or service provider), the Knowledge Panel is a desired feature for any business.

why isn't my post showing up in google serps

“Why Isn’t My Post Showing Up on Google?”

Have you ever experienced this? After hours of writing, rewriting and refining, you’ve finally completed your marketing masterpiece—the blog post that will generate a viral storm whose force will propel your brand to the forefront of the market. You hit “Post” and wait for the clicks to come raining in…

Yoast Encounters: Reflections on WordPress’ Content Analysis Tool

If you use WordPress, you’re likely familiar with Yoast SEO. One of the platform’s most popular plugins, Yoast analyzes content and provides insights on how it can be improved for SEO and readability. However, while it’s a useful tool, using Yoast can be a frustrating experience. If you’re like me, your initial encounters resulted in hours spent tweaking your content to gain the plugin’s approval, often to futile effect. At a certain point, you have to ask yourself, “Is it worth it?” I asked myself that very question, and the answer I found was…well, it’s complicated.

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