Yoast Encounters: Reflections on WordPress’ Content Analysis Tool

If you use WordPress, you’re likely familiar with Yoast SEO. One of the platform’s most popular plugins, Yoast analyzes content and provides insights on how it can be improved for SEO and readability. However, while it’s a useful tool, using Yoast can be a frustrating experience. If you’re like me, your initial encounters resulted in hours spent tweaking your content to gain the plugin’s approval, often to futile effect. At a certain point, you have to ask yourself, “Is it worth it?” I asked myself that very question, and the answer I found was…well, it’s complicated.

Tags and tagging help with SEO

SEO for SMBs: Making Sense of Tags

The term “tag” may be one of the most common in the SEO lexicon, but its meaning is far from homogenous. While most tags are basically HTML code attributes that describe webpage content, it can be hard to distinguish between meta tags, title tags, header tags and others. And then there’s the practice of “tagging” your posts, which is something else altogether. To cut through the confusion, we’ve defined the most common types of tags and provided a brief explanation of each one’s function.

Link building is like networking: you have to do it.

SEO for SMBs: How to Win Links and Influence Search Ranking

When it comes to promoting a business website, good content is critical—after all, it not only improves SEO, it also shows visitors you’re an expert in your field. However, as it’s often said, “It’s not what you know but who you know,” which is why an equally important asset is the connections you make with other sites. This practice of creating digital connections is known as link building. 

seo-basic-tutorial

SEO for SMBs: Introduction to Search Engine Optimization

In many ways, digital marketing isn’t that different from other forms of marketing. For instance, they all share the same objective: to increase a business’ visibility to potential customers. The difference with digital marketing is that in addition to paid advertising, there are ways to boost visibility that don’t cost a dime. Most of these fall into the category of search engine optimization, more commonly called “SEO.”

Trends in Google Search 2017

Top o’ the SERP: Four Search Trends to Pay Attention to in 2017

By Jennifer Chan, Content Marketing Strategist

 
Now that 2017 is underway, it’s time to consider how current search trends may affect the performance of your website in search. Here are four trends we saw build in 2016 and predict will grow in importance through 2017.
 
Mobile-First Indexing
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