New Year! New You!

Grow Your Business , Not Your Waistline

Don’t worry, I’m not endorsing a new diet or exercise regimen. But this January, the glut of messages promoting strategies for weight loss speaks to our society’s obsession with image. However you feel about this obsession, as a business owner, you need to pay attention—image matters. Over the past few months, I’ve written often about the importance of your online appearance. The message today is a little more specific and a lot more blunt:

money vortex

Seven Signs a Digital Marketing Agency is (Probably) Going to Waste Your Money

Despite the importance of digital marketing in today’s marketplace, most small-business owners don’t have the knowledge, time or budget to do it themselves. That’s why a digital marketing agency (DMA) can be an invaluable resource to grow your business and outpace the competition. However, while a quality agency can yield positive results (like lead generation and improved search performance), not all agencies fit that description.

handshake markers of trust

Markers of Trust: Proving Your Business’ Credibility in the Era of Fake Reviews

Any legitimate business owner understands the importance of credibility, but proving it to skeptical consumers can be challenging, especially in today’s internet-driven market. In the following article, we outline some actionable measures for creating “markers of trust” and increasing consumer confidence in your business.

How Customer Reviews Can Impact Your Business (And What You Can Do About It)

As a business owner, if you’re not concerned about online reviews, it’s time to reassess your priorities. With more and more consumers using the web to find local businesses and service providers, reviews can make or break a company. Not only do reviews greatly influence consumers’ choices, businesses with better reviews tend to perform better in search, which gives the highest rated companies a major advantage in the local marketplace.

How to Manage Interactions on Your Business Blog

No website is an island.

This includes your business blog. The more useful, SEO-optimized content you publish, the more likely the outside world (wide web) will respond. When it does, you’ll want to be prepared—after all, interacting with unfamiliar users can get tricky, especially with all the spammers and trolls out there. In this article, we’ll provide some helpful insights and cover the following questions:

Not having social media is like operating a coffeeshop in the middle of a forest.

Why You Need Social Media for Your Small Business (Except When You Don’t)

My most popular recent post on my personal Facebook feed asked my friends to recommend a new hair stylist. Everyone had an opinion, chiming in with names, warnings, jokes and glowing promotions. I’m a fairly average Facebook user: I scroll through my feed daily and post one or two times per week. I have around 150 Facebook friends—not exactly Kardashian numbers, but I’ve curated this list to contain only the “friends” who are actually friends, as well as the pages of companies I’m actually interested in.

Small Business Marketing Checklist for the Holidays

A Holiday Checklist for the Other SMBs (And a Mea Culpa)

Don’t do what I did. Last month, I sent an email to our Nu-Designs Digital clients without triple-checking it. As a result, anyone who wanted to learn more about “Essential SEO Tasks for Small Businesses” got shunted to a different article about email marketing. It was an easy mistake to make, but it also would’ve been an easy mistake to catch.

A Thanksgiving Message

A Thanksgiving message from Nancy

“Being a Sonoma County native, it was shocking to watch the place where I’ve lived my whole life see so much destruction during the recent fires. But I am sincerely grateful to witness the abundance of support for all our neighbors who lost homes, jobs or both. It’s a long road ahead, but humanity always moves forward.”

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