5 Ways to Boost Your Company’s Credibility Online

These days, it’s more challenging than ever for quality companies to prove their credibility, but by taking the right steps, it can be done. In Part 1 of this article, we discussed the current climate of consumer skepticism and outlined some crucial markers of trust businesses need to exhibit to instill confidence. In this second part, we discuss five additional ways to prove your business’ credibility to skeptical consumers.

 

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7 Big Little Mistakes Companies Make in the Digital Age

When it comes to business marketing, even small mistakes can lead to substantial consequences. This is especially true in the digital age, where factors like search ranking and online reviews can make all the difference in a company’s success. Whether you’re starting a new business or revamping an established one, consider (and avoid) these all-too-common mistakes:

New Year! New You!

Grow Your Business , Not Your Waistline

Don’t worry, I’m not endorsing a new diet or exercise regimen. But this January, the glut of messages promoting strategies for weight loss speaks to our society’s obsession with image. However you feel about this obsession, as a business owner, you need to pay attention—image matters. Over the past few months, I’ve written often about the importance of your online appearance. The message today is a little more specific and a lot more blunt:

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Seven Signs a Digital Marketing Agency is (Probably) Going to Waste Your Money

Despite the importance of digital marketing in today’s marketplace, most small-business owners don’t have the knowledge, time or budget to do it themselves. That’s why a digital marketing agency (DMA) can be an invaluable resource to grow your business and outpace the competition. However, while a quality agency can yield positive results (like lead generation and improved search performance), not all agencies fit that description.

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Markers of Trust: Proving Your Business’ Credibility in the Era of Fake Reviews

Any legitimate business owner understands the importance of credibility, but proving it to skeptical consumers can be challenging, especially in today’s internet-driven market. In the following article, we outline some actionable measures for creating “markers of trust” and increasing consumer confidence in your business.

How Customer Reviews Can Impact Your Business (And What You Can Do About It)

As a business owner, if you’re not concerned about online reviews, it’s time to reassess your priorities. With more and more consumers using the web to find local businesses and service providers, reviews can make or break a company. Not only do reviews greatly influence consumers’ choices, businesses with better reviews tend to perform better in search, which gives the highest rated companies a major advantage in the local marketplace.

How to Manage Interactions on Your Business Blog

No website is an island.

This includes your business blog. The more useful, SEO-optimized content you publish, the more likely the outside world (wide web) will respond. When it does, you’ll want to be prepared—after all, interacting with unfamiliar users can get tricky, especially with all the spammers and trolls out there. In this article, we’ll provide some helpful insights and cover the following questions:

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