Perfecting Your Digital Marketing Recipe, or How to Have Your Cake and Eat It Too

Digital marketing is like making a cake. You just need the right ingredients and a little instruction. In this article, I'll go over the most useful digital marketing methods, and demonstrate how, when you mix together just the right amount of effort into each channel, you’ll connect with more consumers who are interested in your products. The results will be delicious!

digital marketing for real estate

Why Real Estate Agents Get a Boost with Email Marketing

Real estate professionals understand the importance of building networks. On the digital front, savvy agents spend tons of time and energy creating great websites, curating beautiful Pinterest pages, and cultivating an impressive number of Twitter followers. But many in the industry don’t realize that an email newsletter is also a crucial component of staying connected with a client base. In this article, we’ll first look at WHY email marketing is so important for real estate agents in particular.

email campaign analysis

How to Get the Most Out of Email Marketing, Part 4: Understanding Analytics

Your adventure in email marketing is almost at its end. You’ve spent hours designing your email, composing exciting text and compiling your mailing list. You hit the send button and then wait for the revenue to pour in. But how can a small-business owner tell if any of this is working? How can you differentiate sales that come in via your e-newsletter from other sources? To answer these questions, we’ll turn our focus to email marketing analytics. In this article, we’ll define some key terms and discuss how analytics data can inform your marketing strategy.

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