How to Manage Interactions on Your Business Blog

No website is an island.

This includes your business blog. The more useful, SEO-optimized content you publish, the more likely the outside world (wide web) will respond. When it does, you’ll want to be prepared—after all, interacting with unfamiliar users can get tricky, especially with all the spammers and trolls out there. In this article, we’ll provide some helpful insights and cover the following questions:

why isn't my post showing up in google serps

“Why Isn’t My Post Showing Up on Google?”

Have you ever experienced this? After hours of writing, rewriting and refining, you’ve finally completed your marketing masterpiece—the blog post that will generate a viral storm whose force will propel your brand to the forefront of the market. You hit “Post” and wait for the clicks to come raining in…

Perfecting Your Digital Marketing Recipe, or How to Have Your Cake and Eat It Too

Digital marketing is like making a cake. You just need the right ingredients and a little instruction. In this article, I'll go over the most useful digital marketing methods, and demonstrate how, when you mix together just the right amount of effort into each channel, you’ll connect with more consumers who are interested in your products. The results will be delicious!

Yoast Encounters: Reflections on WordPress’ Content Analysis Tool

If you use WordPress, you’re likely familiar with Yoast SEO. One of the platform’s most popular plugins, Yoast analyzes content and provides insights on how it can be improved for SEO and readability. However, while it’s a useful tool, using Yoast can be a frustrating experience. If you’re like me, your initial encounters resulted in hours spent tweaking your content to gain the plugin’s approval, often to futile effect. At a certain point, you have to ask yourself, “Is it worth it?” I asked myself that very question, and the answer I found was…well, it’s complicated.

content-creation

SEO for SMBs: Further Advice on Content Creation and Transmission

In our previous SEO for SMBs entry, we emphasized the importance of blogging in an SEO landscape largely dominated by content. While we covered a lot in the piece, there was still plenty left to say, so we’ve published this addendum with further advice on creating and broadcasting content for your business blog.

SEO for SMBs: The Content Dichotomy

There are several good reasons for business owners to blog, but perhaps the biggest is that, more than ever, SEO is dependent on content. With the demise of “black hat” tactics like keyword stuffing and a re-emphasis on user experience, content has become the core means through which SEO strategies can be effectively implemented. That means if you want your business’ website to perform, you need to produce content. And there’s no better way to broadcast that content than through an active blog.

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