Any legitimate business owner understands the importance of credibility, but proving it to skeptical consumers can be challenging, especially in today’s internet-driven market. In the following article, we outline some actionable measures for creating “markers of trust” and increasing consumer confidence in your business.
Have you ever experienced this? After hours of writing, rewriting and refining, you’ve finally completed your marketing masterpiece—the blog post that will generate a viral storm whose force will propel your brand to the forefront of the market. You hit “Post” and wait for the clicks to come raining in…
My most popular recent post on my personal Facebook feed asked my friends to recommend a new hair stylist. Everyone had an opinion, chiming in with names, warnings, jokes and glowing promotions. I’m a fairly average Facebook user: I scroll through my feed daily and post one or two times per week. I have around 150 Facebook friends—not exactly Kardashian numbers, but I’ve curated this list to contain only the “friends” who are actually friends, as well as the pages of companies I’m actually interested in.
Digital marketing is like making a cake. You just need the right ingredients and a little instruction. In this article, I'll go over the most useful digital marketing methods, and demonstrate how, when you mix together just the right amount of effort into each channel, you’ll connect with more consumers who are interested in your products. The results will be delicious!
Your adventure in email marketing is almost at its end. You’ve spent hours designing your email, composing exciting text and compiling your mailing list. You hit the send button and then wait for the revenue to pour in. But how can a small-business owner tell if any of this is working? How can you differentiate sales that come in via your e-newsletter from other sources? To answer these questions, we’ll turn our focus to email marketing analytics. In this article, we’ll define some key terms and discuss how analytics data can inform your marketing strategy.
As a small-business owner, you want your company’s website to be appealing, functional and reflective of your brand. But as you make website design choices, it’s important to not lose sight of your ultimate goal: gaining new customers. While there’s no single solution for turning a curious web browser into a client, small-business owners can take proactive steps to increase the likelihood that their website visitors will become leads.