Will Adwords work for my small cookie business?

Why Google AdWords Works for Small Businesses (Except When it Doesn’t)

When Google AdWords was young (10 years ago), it was a great boon to small businesses. As a new player on the advertising scene, it allowed the little guys to compete against their larger competitors and often win. Unfortunately, in the intervening years, the big guys have used their unlimited resources of time and money to catch up. Large companies with large budgets have forced up the cost of clicks and, ultimately, leads, making an AdWords win much more difficult for small businesses.

Small Business Marketing Checklist for the Holidays

A Holiday Checklist for the Other SMBs (And a Mea Culpa)

Don’t do what I did. Last month, I sent an email to our Nu-Designs Digital clients without triple-checking it. As a result, anyone who wanted to learn more about “Essential SEO Tasks for Small Businesses” got shunted to a different article about email marketing. It was an easy mistake to make, but it also would’ve been an easy mistake to catch.

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