Earlier this year, I wrote about submitting our marketing stack at MarTech West. I had recently joined Pantheon and, honestly, the stack was partially aspirational, partially historical. Over the past few months, we have been revising, rebuilding and iterating on what is working and moving away from what was not. Experimentation and the ability to quickly assess successes and failures are the drivers behind what we select.
Today we’re excited to announce Pantheon’s new Australia, Canada, and European Union regions. Whether you need your WordPress or Drupal site to meet data residency requirements or have a performance use case not solved by caching requests through Pantheon’s Global CDN, we’ve got you covered. Now when you create a new site on Pantheon, you can select from one of four regions across the globe.
At this point, you probably know the importance of embracing an agile approach for your web and marketing teams. Here at Pantheon, we see that the best digital experiences result from teams that regularly collaborate, experiment, and iterate on their websites using data-driven decisions.
WordPress is currently changing a lot in terms of how we develop for it. The new “Gutenberg” editor is built using React. React is a very popular framework for building component-based interfaces that encourages us to develop our applications in reusable pieces. This is part of a larger trend in web application development - we are moving from building one large, monolithic app to developing collections of services.
As developers, we go to a lot of effort to create user experiences that we want to believe are intuitive. We often even create detailed documentation that we would love the user to read. The reality is that users typically just want to poke around and try to figure things out on their own. Sometimes this is a good path and other times, especially when we are introducing new or custom concepts, this can end with a lot of frustration.
When I was a kid I loved doing the “spot the difference” games in Highlights magazine. Anytime we visited the doctor or dentist, I’d go through multiple times to see how fast I could see what changed. I got pretty good at that over the years.
Data-driven marketing is the new gold standard, but many marketers struggle to achieve it. Even though 63% of marketing organizations are aware of the quickly changing landscape, only 28% feel like they can keep up. There's more data available now than ever, and marketers are expected to use that information to validate every strategic decision they make to senior leaders. But management and investors aren't always aware of data-driven marketing's complications.
Every person has their favorite set of tools. When we are not able to use those tools to complete a task, the feeling can be overwhelming. What do I do now? How will I accomplish what I need to do? I felt some of these feelings when I heard about Gutenberg, the new WordPress editor. If Gutenberg was block-based, what would happen to my custom page builder I created using Advanced Custom Fields?
Pantheon likes to hide implementation details. We think that developers can work faster when we're not overwhelmed with configuration options. We run thousands of sites in Google Cloud with essentially the same MySQL, PHP, and nginx settings for all of them. There are a few variables like memory that get larger values as you move to higher plan levels.
This year Pantheon is partnered with WPSessions to present WordSesh on May 22, 2019. Dwayne McDaniel, Developer Advocate at Pantheon, sat down with lead organizer of WordSesh, Brian Richards, to learn more about the event and what participants can expect this year. Check out the full interview as well as some highlights and links below.
Pantheon’s VP of Marketing, Roland Smart was recently featured on the MarTech Podcast hosted by Benjamin Shapiro. The topic of the five-part conversation: Agile Marketing, an approach for managing marketing work that Roland is an expert in (as well as, a published author on the subject).
Easy! The answer is clearly WordPress. Unless it’s Drupal. Or, sometimes, both…
Today we’re happy to announce PHP 7.3 is the default version for new WordPress and Drupal 8 sites! Speed up your existing site by applying the 1-click update from your Pantheon site dashboard. You can update with confidence using Pantheon’s Dev, Test, Live workflow because PHP version is managed in version control and deployed along with the rest of your code. If for some reason you want to keep using a different version, you can override via pantheon.yml. Also, see Upgrading PHP versions in the Pantheon documentation.
MarTech West 2019 was held at the beginning of the month in San Jose, California. The conference brings together marketing technology practitioners and providers and offers opportunities for education, networking, and discovery of new tools to enhance a company’s existing martech stack.
Marketers are familiar with the pressure that comes with making decisions. The resulting stress is part of the reason CMO turnover is at an all-time high with the shortest tenure in the C-suite clocking in at just over four years.
In part 1 of this series, I encouraged you to not fear Bash, in part 2, we dove into what Bash does. In part 3 we looked into the basics and a very brief glimpse at some of the basic tooling you can leverage.