Hardly anyone does their job in complete solitude. We all collaborate with team members and stakeholders to meet goals. Even if you are a solopreneur, working on your own, you still work with and for clients. When a team is working at maximum efficiency—when the people and processes really click—it feels magical, almost effortless. It’s like coasting downhill on a bike, breezing past the scenery. On the flipside, a bad team dynamic makes work feel like, well, work. Like riding a bike uphill. With a squeaky chain. And square wheels.
Why should web developers care about SEO? It might seem like the very essence of “not my job.” Developers build the site. Content creators fill the site with content. The quality of the content, plus the content creators’ amplification efforts is where SEO lives. Right? The fact is, though, web developers can do a great deal to increase a site’s search engine visibility. Which means that if we view SEO as someone else’s job, we’re holding content creators—and website performance—back. There are three stages of SEO:
Pantheon often touts version control, namely Git, as one of the tools of successful developers. However, for the many developers out there currently not using Git, I am going to go out on a limb: you probably know about it, have tried it, and are doing just fine without it, thank you very much. Your customers are happy, sites are chugging along, and the last thing you need is a cryptic command-line tool to add complexity and slow your flow.
With the release of Pantheon Upstreams, I’ve been asked a few times to clarify the story vis-a-vis multisite from the WordPress perspective. Unlike Drupal, where I think there’s a clear and easy choice, WordPress has a first-class core feature for operating sites in a multisite configuration called Site Networks.