email marketing

How to Get the Most Out of Email Marketing, Part 3: The 8-Second Rule

By Suzanne Carroll, Digital Writer

“Did you know the attention span of the average adult is less than a goldfish? That means adults typically pay attention to one task for about 8 seconds.”

Campaign Monitor

It’s a rodeo and you’re already running out of time. Your email has eight seconds to lasso your reader with precise copy and sharp design. Here’s how: