bighorn sheep

How to Turn Website Visitors into Customers

By Suzanne Carroll, Digital Writer

As a small-business owner, you want your company’s website to be appealing, functional and reflective of your brand. But as you make website design choices, it’s important to not lose sight of your ultimate goal: gaining new customers. While there’s no single solution for turning a curious web browser into a client, small-business owners can take proactive steps to increase the likelihood that their website visitors will become leads.

email marketing

How to Get the Most Out of Email Marketing, Part 3: The 8-Second Rule

By Suzanne Carroll, Digital Writer

“Did you know the attention span of the average adult is less than a goldfish? That means adults typically pay attention to one task for about 8 seconds.”

Campaign Monitor

It’s a rodeo and you’re already running out of time. Your email has eight seconds to lasso your reader with precise copy and sharp design. Here’s how:


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