The term “tag” may be one of the most common in the SEO lexicon, but its meaning is far from homogenous. While most tags are basically HTML code attributes that describe webpage content, it can be hard to distinguish between meta tags, title tags, header tags and others. And then there’s the practice of “tagging” your posts, which is something else altogether. To cut through the confusion, we’ve defined the most common types of tags and provided a brief explanation of each one’s function.
When it comes to promoting a business website, good content is critical—after all, it not only improves SEO, it also shows visitors you’re an expert in your field. However, as it’s often said, “It’s not what you know but who you know,” which is why an equally important asset is the connections you make with other sites. This practice of creating digital connections is known as link building.
In many ways, digital marketing isn’t that different from other forms of marketing. For instance, they all share the same objective: to increase a business’ visibility to potential customers. The difference with digital marketing is that in addition to paid advertising, there are ways to boost visibility that don’t cost a dime. Most of these fall into the category of search engine optimization, more commonly called “SEO.”
Now that 2017 is underway, it’s time to consider how current search trends may affect the performance of your website in search. Here are four trends we saw build in 2016 and predict will grow in importance through 2017.