Wondering how much Google AdWords costs

How Much Does it Cost to Advertise on Google?

By Jennifer Chan

It’s a question we hear all the time, usually driven by another: “Is Google AdWords worth it for my small business?” Our not-so-secret formula for determining the value of AdWords for small businesses can help you answer that second question. In order to complete the formula, however, you’ll need to have a general idea of how much a qualified lead from Google AdWords will cost you.

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How to Turn Website Visitors into Customers

By Suzanne Carroll, Digital Writer

As a small-business owner, you want your company’s website to be appealing, functional and reflective of your brand. But as you make website design choices, it’s important to not lose sight of your ultimate goal: gaining new customers. While there’s no single solution for turning a curious web browser into a client, small-business owners can take proactive steps to increase the likelihood that their website visitors will become leads.

Link building is like networking: you have to do it.

SEO for SMBs: How to Win Links and Influence Search Ranking

By James Florence, Contributor

When it comes to promoting a business website, good content is critical—after all, it not only improves SEO, it also shows visitors you’re an expert in your field. However, as it’s often said, “It’s not what you know but who you know,” which is why an equally important asset is the connections you make with other sites. This practice of creating digital connections is known as link building. 
 

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