Wondering how much Google AdWords costs

How Much Does it Cost to Advertise on Google?

By Jennifer Chan

It’s a question we hear all the time, usually driven by another: “Is Google AdWords worth it for my small business?” Our not-so-secret formula for determining the value of AdWords for small businesses can help you answer that second question. In order to complete the formula, however, you’ll need to have a general idea of how much a qualified lead from Google AdWords will cost you.

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How to Turn Website Visitors into Customers

By Suzanne Carroll, Digital Writer

As a small-business owner, you want your company’s website to be appealing, functional and reflective of your brand. But as you make website design choices, it’s important to not lose sight of your ultimate goal: gaining new customers. While there’s no single solution for turning a curious web browser into a client, small-business owners can take proactive steps to increase the likelihood that their website visitors will become leads.

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