In the first part of this article, we addressed where online business reviews come from and how to manage negative reviews. In this segment, we address one final question:
 

As a business owner, if you’re not concerned about online reviews, it’s time to reassess your priorities. With more and more consumers using the web to find local businesses and service providers, reviews can make or break a company. Not only do reviews greatly influence consumers’ choices, businesses with better reviews tend to perform better in search, which gives the highest rated companies a major advantage in the local marketplace.