In our previous SEO for SMBs entry, we emphasized the importance of blogging in an SEO landscape largely dominated by content. While we covered a lot in the piece, there was still plenty left to say, so we’ve published this addendum with further advice on creating and broadcasting content for your business blog.
Over the course of the last few months, we've published a series of posts by James Florence on SEO for SMBs. But we understand that as a small-business owner, you have limited time and resources. With this in mind, here’s a checklist of the most critical SEO tasks for any website.
The term “tag” may be one of the most common in the SEO lexicon, but its meaning is far from homogenous. While most tags are basically HTML code attributes that describe webpage content, it can be hard to distinguish between meta tags, title tags, header tags and others. And then there’s the practice of “tagging” your posts, which is something else altogether. To cut through the confusion, we’ve defined the most common types of tags and provided a brief explanation of each one’s function.
When it comes to promoting a business website, good content is critical—after all, it not only improves SEO, it also shows visitors you’re an expert in your field. However, as it’s often said, “It’s not what you know but who you know,” which is why an equally important asset is the connections you make with other sites. This practice of creating digital connections is known as link building.
In John Carpenter’s 1988 cult film, They Live, a seemingly ordinary pair of sunglasses gives the protagonist an unsettling glimpse of the reality just beneath the surface of everyday life. When viewed through the shaded lenses, a commercial billboard reveals a single subliminal code word: “OBEY.” An advertisement for a clothing sale simply reads, “CONSUME.” As our hero soon realizes, nothing in this metropolitan setting is as it seems.
In many ways, digital marketing isn’t that different from other forms of marketing. For instance, they all share the same objective: to increase a business’ visibility to potential customers. The difference with digital marketing is that in addition to paid advertising, there are ways to boost visibility that don’t cost a dime. Most of these fall into the category of search engine optimization, more commonly called “SEO.”