content-creation

SEO for SMBs: Further Advice on Content Creation and Transmission

By James Florence, Contributor

In our previous SEO for SMBs entry, we emphasized the importance of blogging in an SEO landscape largely dominated by content. While we covered a lot in the piece, there was still plenty left to say, so we’ve published this addendum with further advice on creating and broadcasting content for your business blog.

Tags and tagging help with SEO

SEO for SMBs: Making Sense of Tags

By James Florence, Contributor

The term “tag” may be one of the most common in the SEO lexicon, but its meaning is far from homogenous. While most tags are basically HTML code attributes that describe webpage content, it can be hard to distinguish between meta tags, title tags, header tags and others. And then there’s the practice of “tagging” your posts, which is something else altogether. To cut through the confusion, we’ve defined the most common types of tags and provided a brief explanation of each one’s function.

Link building is like networking: you have to do it.

SEO for SMBs: How to Win Links and Influence Search Ranking

By James Florence, Contributor

When it comes to promoting a business website, good content is critical—after all, it not only improves SEO, it also shows visitors you’re an expert in your field. However, as it’s often said, “It’s not what you know but who you know,” which is why an equally important asset is the connections you make with other sites. This practice of creating digital connections is known as link building. 
 

SEO for SMBs: How to Get Indexed (and Why It Matters)

By James Florence, Contributor

 

Put on the glasses.

 

In John Carpenter’s 1988 cult film, They Live, a seemingly ordinary pair of sunglasses gives the protagonist an unsettling glimpse of the reality just beneath the surface of everyday life. When viewed through the shaded lenses, a commercial billboard reveals a single subliminal code word: “OBEY.” An advertisement for a clothing sale simply reads, “CONSUME.” As our hero soon realizes, nothing in this metropolitan setting is as it seems.

seo-basic-tutorial

SEO for SMBs: Introduction to Search Engine Optimization

By James Florence, Contributor

In many ways, digital marketing isn’t that different from other forms of marketing. For instance, they all share the same objective: to increase a business’ visibility to potential customers. The difference with digital marketing is that in addition to paid advertising, there are ways to boost visibility that don’t cost a dime. Most of these fall into the category of search engine optimization, more commonly called “SEO.”

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