SEO for SMBs: How to Get Indexed (and Why It Matters)

By James Florence, Contributor

 

Put on the glasses.

 

In John Carpenter’s 1988 cult film, They Live, a seemingly ordinary pair of sunglasses gives the protagonist an unsettling glimpse of the reality just beneath the surface of everyday life. When viewed through the shaded lenses, a commercial billboard reveals a single subliminal code word: “OBEY.” An advertisement for a clothing sale simply reads, “CONSUME.” As our hero soon realizes, nothing in this metropolitan setting is as it seems.

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