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As part of our ongoing effort to provide the best marketing ideas and solutions, Nu-Designs is proud to offer something exciting and unique: Individual business profiles highlighting your business.

The most successful businesses are relationship driven. People want to do business with people they know. But in a world inundated with marketing messages that seem to be offering the same things, how does a consumer decide which business to choose? How can you inspire them to choose you? People are thirsting for that connection, that human touch. They want to trust you, but they need a reason. In today’s environment of intense competition, businesses need differentiating tools—methods to stand out from their competitors—and consumers need discernment tools to help them choose wisely. A professionally-written business profile can solve both problems.

Think back for a moment to when you first started your business. You had an inspiration. You had a dream. You had a vision. You had lots of ideas about why your business would be different from your competition, how you would offer something special and why people would want to do business with you.

Our writer, Jim Brumm, specializes in helping business owners tell their story in a compelling and interesting way. He has many years experience in writing business profiles. He will conduct an interview with you in person or over the phone and then write a warm, interesting story about you and your business, capturing all of those things that set your business apart—your history and experience, integrity, philosophy and more. Jim will capture all those special things that would help potential clients trust and feel safe with you–if they only knew about them, those things that are difficult to impart in an ad, or a quick meeting.

The Goods

Your story is then designed and laid out in a magazine format, complete with photos (which Jim can take or you can provide). After approving the copy (you get final say on the piece), you will receive a disc containing a PDF of the article/layout, the original Word document and any photos. Unlike much graphic design and other artist-created marketing material, YOU RETAIN ALL RIGHTS TO EVERYTHING. Included also is a free update of your business profile should something change in the future.

Ways to use your business profile:

• Your profile can be emailed easily to anybody who calls your business asking for information. Simply ask them for their email address and say, “I’d like to send you an article that was written about us.”
• It can be included in bids, setting you apart from others bidding for the same job.
• It can be handed out at trade and consumer shows, providing something that keeps selling after the initial meet and greet.
• It can be posted on your Web site in PDF form or text.
• It can be handed out over the counter.
• You may submit your profile to publication for possible inclusion in their next issue.
• It can be used as an advertising insert.

 

A Few Samples Of Our Work

With the current downtrend in the economy, it’s time for businesses to become more creative in their thinking to stay ahead. Traditional advertising methods have lost their impact. A business profile, well written and designed as though it were lifted from the pages of a magazine, not only provides third-party credibility but offers a fresh way to reach out to potential customers in a way that builds trust and confidence.

File Profile Sample Download 220K The Monster Under Your House”. A business profile written for Bill Hughes, owner of Clean CrawlSpace of Napa Inc. 68K “Realtor Cory Maguire Brings it Home”. A business profile written for Cory Maguire of Coldwell Banker, Sebastpol. 79K “Quality Craftsmanship and Strong Community Ties”. A business profile written for Brent Chaney of Pro Craft Tile, Napa. 375K “Happy Cows, Wonderful Cheese”. A business profile written for Spring Hill Cheese Company.

 

Call Nu-Designs today to find out how to get your business profile started. In today’s economy, it might make all the difference.

 

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